PRIVACY POLICY

Visionary Pet Foods | Valiant Pet Nutrition LLC

Effective Date: May 2026

Valiant Pet Nutrition LLC, operating as Visionary Pet Foods ("we," "our," "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website at https://visionarypet.com (the "Site"), make a purchase, or interact with our marketing communications, including email and SMS. Please read this policy carefully. By using our Site or services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect information you provide directly to us and information collected automatically when you use our Site.

1.1 Information You Provide

Name, email address, and phone number when you sign up for our mailing list or SMS programme

Billing and shipping address when you make a purchase

Payment information (processed securely by Stripe — we do not store card details)

Order history and product preferences

Communications you send us, including customer service enquiries

1.2 Information Collected Automatically

Browser type, IP address, device information, and operating system

Pages visited, time spent on pages, links clicked and referral source

Email open rates, click rates, and engagement data via Klaviyo

SMS click rates and engagement data via Klaviyo

2. How We Use Your Information

To process and fulfil your orders and manage your account

To send transactional communications, including order confirmations and shipping updates

To send marketing emails and SMS messages to subscribers who have opted in

To personalise your experience and recommend products relevant to you

To improve our website, products, and marketing communications

To comply with legal obligations

To prevent fraud and protect the security of our Site

3. Email Marketing

We use Klaviyo to manage our email marketing programme. When you subscribe to our mailing list, your email address and related data are stored in Klaviyo. We may send you promotional emails, product updates, blog content, and exclusive offers. You may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at hello@visionarypet.com. We track email opens and clicks to measure the performance of our communications and improve your experience.

4. SMS Text Message Marketing

We use Klaviyo to manage our SMS marketing programme. By opting in to receive text messages from Visionary Pet Foods (operated by Valiant Pet Nutrition LLC), you agree to receive recurring automated marketing text messages at the phone number provided. The following terms apply:

Consent is not a condition of purchase.

Message frequency varies based on your activity and our promotional calendar.

Message and data rates may apply.

Message types include: promotional offers, new product announcements, cart abandonment reminders, order updates, replenishment reminders, and subscription management notifications.

To opt out: Reply STOP to any text message. You will receive a single confirmation and no further marketing texts.

For help: Reply HELP or contact hello@visionarypet.com.

Your mobile number will not be shared with or sold to third parties for their own marketing purposes.

5. RCS (Rich Communication Services) Messaging

We may send RCS messages to eligible devices as an enhanced version of our SMS communications. RCS messages may include branded elements such as our logo, banner image and interactive buttons. RCS messages are sent through our verified RCS Agent (Visionary Pet Foods, operated by Valiant Pet Nutrition LLC) via Klaviyo and Aegis Mobile. The same opt-in and opt-out terms apply as for standard SMS messages. On devices that do not support RCS, messages are delivered as standard SMS.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site. These include: essential cookies required for the Site to function; analytics cookies that help us understand how visitors interact with our Site; and marketing cookies that allow us to deliver relevant content and measure campaign performance. We use the Klaviyo analytics snippet to track website activity and connect it to email and SMS engagement data. You may disable cookies in your browser settings, this may affect Site functionality.

7. Third-Party Service Providers

We share your information with trusted third-party service providers who assist us in operating our business. These include:

Klaviyo — email and SMS marketing platform

Shopify — an e-commerce platform and order management

Stripe — payment processing

Recharge — subscription management

Yotpo — customer reviews

Tidio — customer support chat

Triple Whale — marketing analytics and attribution

Aegis Mobile — SMS and RCS carrier compliance partner

These providers are contractually obligated to use your information only as necessary to provide their services to us and in accordance with applicable privacy laws.

8. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Customer purchase data is retained for a minimum of 7 years for accounting and legal purposes. Marketing consent records are retained for the duration of the consent and for a reasonable period thereafter. You may request deletion of your data, subject to applicable legal requirements.

9. Your Privacy Rights

9.1 California Residents (CCPA)

Under the California Consumer Privacy Act (CCPA), California residents have the right to:

Know what personal information we collect, use, disclose and sell

Request deletion of your personal information

Opt out of the sale of your personal information

Not to be discriminated against for exercising your privacy rights

9.2 Canadian Residents (PIPEDA)

Canadian residents have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA), including the right to access, correct and request deletion of your personal information. We collect, use, and disclose personal information only with your consent and for the purposes identified in this Privacy Policy.

9.3 How to Exercise Your Rights

To exercise any of your privacy rights, please contact us at hello@visionarypet.com with "Privacy Request" in the subject line. We will respond to your request within 30 days.

10. Data Security

We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure or destruction. Payment information is processed by Stripe using industry-standard encryption. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at hello@visionarypet.com, and we will take steps to delete such information.

12. Links to Third-Party Sites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by posting the updated policy on our Site with a revised effective date. Your continued use of our Site after any changes constitutes your acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Valiant Pet Nutrition LLC, operating as Visionary Pet Foods

Email: hello@visionarypet.com

Website: https://visionarypet.com

Address: 5630 Rickenbacker Rd., Bell, CA. 90201