“Animal Machines”

That’s the term Ruth Harrison used to title her 1964 book – which describes the cruel treatment of farm animals.  

In response to her eye-opening work, the Five Freedoms of Animal Welfare were developed. These Five Freedoms are now an internationally accepted set of standards for the humane treatment of animals.

1. Freedom from Hunger and Thirst

2. Freedom from Discomfort

3. Freedom from Pain, Injury, and Disease

4. Freedom to Express Normal Behavior; and

5. Freedom from Fear and Distress

It’s clear that all dogs deserve these five essential freedoms. But Visionary Pet Parents know there’s one HUGLEY important item missing from this list…

FREEDOM FROM CARBS

And yes, we mean ALL carbs. In fact, dogs have NO NUTRITIONAL NEED for dietary CARBOHYDRATES. They can get everything they need from fat and protein alone.

That’s why all Visionary meals are high fat, moderate protein, and VERY low carb. And that’s why you’re making the BEST choice for your dog.  

But you might be thinking, “If this is true, why does every pet store have aisle after aisle of CARB-loaded food?”

It’s simple….

These foods are CHEAP to make and EASY to use. And if we cared about maximizing production and profits, we’d make this food too! 

But here’s the thing…we’re not in the business of dog food. We’re in the business of OPTIMAL NUTRITION.